Crypto.com was named as an Official Sponsor of the FIFA World Cup Qatar 2022 earlier this week by the Federation Internationale de Football Association (FIFA).
With over 10 million customers, Crypto.com is one of the world’s largest crypto trading exchanges. More than 150 crypto currencies, including Bitcoin (BTC), Ethereum (ETH), and Shiba Inu (SHIB), are supported by the platform.
The announcement states that Crypto.com will be Qatar 2022’s exclusive crypto currency trading platform, benefiting from significant branding exposure both inside and outside the tournament’s stadiums.
FIFA also mentioned, “We are thrilled to have a global brand like Crypto.com join us as a sponsor of the amazing and ground-breaking FIFA World Cup in Qatar, ultimately contributing in the global growth of our beautiful game.”
New and existing Crypto.com customers will have access to World Cup matches as well as the chance to win exclusive merchandise.
The 2018 FIFA World Cup was watched by 3.572 billion people, with 1.12 billion watching the final, according to FIFA. Crypto.com would have access to more than half of the world’s population aged four and up.
Kris Marszalek, co-founder and CEO of Crypto.com, stated “We are delighted to be sponsoring the FIFA World Cup, one of the most prestigious tournaments in the world, and to raise global awareness of Crypto.com.”
Marszalek went on to say, “Through our collaboration with FIFA, we will continue to innovate with our platform so that Crypto.com can power the future of world-class sports and fan experiences all across the world.”
The current partnership is only one of several endeavors for Crypto.com, which aims to become a top 20 consumer brand in the next 3-5 years.
It’s not the first time Crypto.com has used sports to promote its brand. The naming rights to Staples Center, home of the Los Angeles Lakers, were purchased for $700 million by Crypto.com. In addition, the platform paid $6.5 million for a 30-second commercial during Super Bowl LVI.
International soccer has also gotten a lot of attention. Crypto.com announced a partnership with Angel City FC (ACFC) in December, making it the first cryptocurrency firm to sponsor a women’s sports team. Natalie Portman, Eva Longoria, Serena Williams, Jennifer Garner, and Alexis Ohanian are among the ACFC’s founders.
South America’s Conmebol, Paris Saint-Germain (PSG) of France, and Coppa Italia are among the other soccer deals.
While Crypto.com will be the exclusive sponsor of the crypto trading platform, Binance will also be present.
The Argentine Football Association and Binance announced Binance as the new global main sponsor of the Argentine men’s national soccer team this year.
The FIFA World Cup 2022 in Qatar begins on November 21 and ends on December 18.